Air Travel, Socially Speaking with @BethBlair

Introducing the 3rd guest post in this new fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today's guest blogger is Beth Blair writes for Aviation Security International and a travel blog. You can find her personal site and blog at BethBlair.com.

How social media as altered the way we air travel
The social media trend has not only made our world feel smaller, it’s making travel easier. Every day travelers are turning to their favorite social media sites for updates on news, bargains, trends, air delays or other valuable information that may impact their days on the road and in the sky.

This summer I was on a family trip and as I tweeted our adventures, locals offered advice on bakeries, restaurants and coffee shops. This isn’t rare. Twitter has played a major part in social media evolution and for good reason. It’s the fast-food of communication. (link to Benet’s post?) Just as every tropical island and cruise ship has its own ambiance, so do airports. Travelers don’t hesitate to jump on Twitter to ask fellow travelers where to find an airport pub or massage chair. Better yet, I’ve witnessed people meeting in person for the first time while passing through an airport. A few years ago, they would have walked right past each other.

Airlines in SM
It’s been fun watching airlines and other travel industry businesses partake in social media networks and as the months pass they get better and better. Airlines use social media for damage control, flight bargains and assisting with circumstances such as lost luggage. Oftentimes, a passenger may simply send a tweet out of frustration and the airline looks at it as an opportunity to provide outstanding customer service.

Another common trend is employees, especially cabin and cockpit crews, blogging or tweeting about their experiences, pet peeves or offering advice to passengers. As for airline security, TSA (Transportation Security Administration) has been successful at running the passenger-geared TSA Blog that explains procedures and addressed newsworthy events.

The Joy of Blogging
Blogging in general has made quite an impact on the social media scene. From experiences and opinions to controversial news, the various realms of blogs have given travelers the opportunity to research, discover and gather insight on a destination long before they arrive.

On a personal level, my shared blog, TheVacationGals.com was created for us to share our experiences and findings during our travels. We each have unique voices, opinions and backgrounds which make for an interesting mix.

The blog has allowed me to share my experience as a former flight attendant, indulge my interest in travel safety and as a mom I enjoy assisting other parents with their air travel questions. For example, I have been able to voice concerns regarding the dangers of the long-time airline lap-child policy.

While companies are using Facebook and Twitter to start buzz about their products, their blogging customers are sharing their experiences about the products. When it comes to air travel, luggage is always a big conversation piece as are comfort and health products. For parents, topics like strollers, food, entertainment, car seats and the CARES (Child Aviation Restraint System) are at the top of the list.

The proof is in the photos
A photo is worth a thousand words and that certainly seems the case when one photo is placed before thousands of people. Visual stimulation tends to build trust between a poster and a viewer and this is reflected daily in social media. Twitpic and Flickr are just a couple of photo-sharing sites used in social media. Photos of a grotesque hotel room would turn off most future guests whereas a hotel with a gorgeous beach-view would tempt travelers to book a room that day. Today, exposure in social media is better than a brochure.

Of course, not every photo relays the truth behind the story and this can be the case for flying. Earlier this year, a passenger took various photos of a major carrier’s aircraft being “held together” by what looked like duct tape. The photos made its way on to various social media sites. Sure, it looks bad, especially alongside the phrase, “If you can duct it…” However, this is one example where the photo didn’t explain the entire story. The silver adhesive was actually very expensive high-speed tape, a much higher quality of adhesive than duct tape. And it certainly wasn’t bought at Home Depot.

This story should be a remind to all social media users, that while Internet information is easily accessible today and erupting with information, it’s up to the individual to verify all information before coming to a conclusion. Happy traveling and tweeting!

Guest Blog: AirTran Delivers Nonstop Service Between MDT & FLL

Today we'd like the feature the first guest blog of it's kind. A few weeks ago we put out an invitation for our Facebook fans and Twitter followers to author a guest blog post. An avid & active fan and follower, Chris Stotz wrote the following customer testimonial post about his experience of flying AirTran Airways between MDT and FLL. Chris was born and raised near Harrisburg International airport in Central PA, but now lives in Fort Lauderdale.

I’m originally from central Pennsylvania but have been living in Fort Lauderdale since 2002. Finding a flight home to Harrisburg from either Fort Lauderdale or Miami airports always involved long and sometimes hectic connections in major airport hubs, usually resulting in about a six hour adventure between here and there. Last winter, the chaos of running through busy airports to make the connecting flight to/from Harrisburg became a thing of the past. While checking out updates on Harrisburg International Airport’s website (flyhia.com), I noticed the big announcement that I had been waiting eight years to see… AirTran would begin nonstop service between Fort Lauderdale and Harrisburg. I remember sending out a mass email to family and friends still living in central Pennsylvania because this was big news. What a treat! Not only was there nonstop service between Harrisburg and Fort Lauderdale, it was on AirTran. AirTran’s low fares, hassle-free customer service, newer Boeing jets, and available in-flight WiFi service make them one of the best values in the air today (and one of my preferred carriers). Suddenly, what often ends up being a six-hour ordeal getting to Harrisburg would now take about 2 hours, without the stress of having to make a connecting flight.

I’ve made several quick weekend trips to visit family in central Pennsylvania from Fort Lauderdale since the new seasonal, nonstop service began. If I had to think of one word to describe each AirTran experience between Fort Lauderdale and Harrisburg, it would be “smooth.” No issues, no delays, no worries. Each time I was dropped off at Harrisburg International Airport for my return flight to Fort Lauderdale, I browsed the retail options in the Harrisburg International Airport terminal like Perfectly Pennsylvania, grabbed my coffee at Starbucks (I can’t believe there is now a Starbucks inside the HIA terminal), and boarded my quick flight back to South Florida. Smooth! Why drive to large, crowded airports in Baltimore or Philadelphia when HIA has everything a traveler needs… including nonstop flights to popular destinations?

Fort Lauderdale, about 20 minutes north of Miami, is home to the second-largest cruise ship port in the United States. Winter days are balmy, usually around 80-degrees with little or no humidity. The beaches are lined with towering palm trees and the ocean water is warm and blue. With AirTran’s direct service from Harrisburg, Fort Lauderdale is now a quick, easy, and affordable getaway for people in central Pennsylvania looking to escape the harsh, cold winter, even for just a long weekend. With AirTran, you can get to Fort Lauderdale from Harrisburg faster than it takes you to drive to the mid-Atlantic beaches.

For me, the best part of the nonstop service between Harrisburg and Fort Lauderdale is somehow home doesn’t seem so far away anymore. See you in the air!

Have you flown nonstop on AirTran Airways to/from MDT? What's been your experience with those flights?

If you enjoyed reading Chris's post and would like to guest blog for fly HIA blog, please let us know. Send an email to info@saraa.org with your interest!

Air Travel, Socially Speaking with @CrankyFlier

Introducing the 2nd guest post in this new fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today's guest blogger is Brett Snyder. Brett is the President and Chief Airline Dork at Cranky Flier, LLC. In addition to his blog, Brett operates Cranky Concierge air travel assistance service. Today Brett shares his thoughts on Delta Air Lines reservations and the Twitter movement.

Next stop on the Delta tour? Reservations. I was particulary excited about talking to Allison Ausband, who runs the reservations team, because Delta is doing some really interesting things. Besides using some more unique flexible work schedules, Delta is also bringing together social media with reservations to create some spectacularresults.

There are about 5,000 reservations agents at Delta, and they’re scattered around several call centers around the world. Well, at least 4,000 of them are. The rest are actually home-based, similar to what JetBlue does with its agents and the team is humming right along. Right now, there are also call centers in South Africa and Jamaica that take calls from the US, but the long term plan is to bring that all back in-house. Yep, that’s right. Love it.

But of all those agents, there are eight that are particularly interesting to me. Those eight (and growing) make up the DeltaAssist team, the group that manages @DeltaAssist on Twitter. Though the group started off handling issues only during business hours in Atlanta (something I criticized here), it has already been expanded to work on weekends. It will eventually become a 24×7 operation, and that’s where it needs to be. And really, it needs to be there very soon. You can’t have part-time coverage for a 24 hour operation.

The agents on this team are given wide-ranging power to resolve any issues that arise, and if they can’t, they contact whomever needs to fix it. Ultimately, Allison views this team as just another line of business, like the reservations sales team.

Though the benefit this team brings seems obvious to me, I asked Allison how Delta was measuring success. Her first answer was this.

What we’re reading makes it worthwhile. Even if it’s not a favorable comment, it’s real-time learning.

While I agree with that, I can’t imagine that’s how they measure success, so I pressed on and she gave me two answers.

1. Fewer complaints
2. Fewer calls into the reservations center

Allison explained that the response has been phenomenal. The group tells customers that “someone’s listening in cyberspace and there’s a human behind it.” In other words, it gives a human face to a generally impersonal process.

While Delta hasn’t fully fleshed out its metrics yet, it likes the trends that it’s seeing. DeltaAssist agents can respond more quickly to customers when they’re in trouble. Since it’s not on the phone, the agents can multi-task and be more productive. And best of all (in my opinion)? Twitter limits you to 140 characters, so it makes customers get to the point. That lets the team help more people with less time. In fact, I had the chance to use it this week for a Cranky Concierge client, and I think that highlights how efficient this is.

crankyflier: looks like flt 63 ATL TPA may cxl – trying to help [client confirmation #] – is it possible to reaccom even if no cxl yet?
DeltaAssist: We can, although the only flight with 2 seats still open is leaving @ 10:50p. ^WG
crankyflier: Well, can we grab those seats and then they can still hang around 63 to see if it goes earlier?
DeltaAssist: All set. ^WG

Fantastic. No need to call anyone, and you have to explain it very concisely. The problem, of course, is that some might abuse the system, and I asked if they’d seen that so far. In her Southern accent, Allison slyly notes, “We have some regulars.” And that’s a constant issue for the airline – figuring out how to help people and when. Allison knows that Delta can’t respond to everything in cyberspace, so the airline is turning toward technology to help find what needs urgent assistance and what might not.

DeltaAssist will never take over the job of reservation agents completely, but it will be a strong complement. Regardless of the channel that people use, all agents are now being reminded that there are rules, but they aren’t in stone.

“We want agents to know, they’re listening to the customer. They need to do what’s right.”

That sort of empowerment isn’t something that we’ve seen at legacy airlines in recent times, and I hope it doesn’t ring hollow in this case. Granted, after my recentguest post from a former Delta reservations agent, it does make you wonder how easy it will be to make this change in empowerment stick. When I was there, they were sending reservations agents into recurrent training to make it clear that they had more power to make things right.

It also helps that there is complete support from senior management.

“We wouldn’t have been able to get all these resources if [the execs] didn’t believe in what we were doing.”

That’s true, and it’s certainly welcome.

Air Travel, Socially Speaking with @avweekbenet

Introducing the latest in fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today's guest blogger is Benét J. Wilson. Benét is the Online Managing Editor for Business Aviation at Aviation Week in Washington, D.C., and is a consummate traveler and blogger.

The Internet has revolutionized and democratized the world of travel. In the old days, we had to rely on travel agents for booking our tickets and trusting that they would give us the best fares. We also had to rely on them, along with travel writers, for intelligence on where to go and where to stay.

But with the advent of the Internet, those functions became available to anyone with access to a computer. We can now book our own travel, find independent reviews on resorts and hotels and tailor our own vacations.

But for me, the one thing that has transformed travel is the growth in social media. And the one tool that has revolutionized how we experience our travel is Twitter. The 140-character microblogging site has the ability to give travelers instant information about any part of their trip.

For example, I flew to Geneva, Switzerland, back in May for a major business aviation show. The day after I arrived, I came down with a horrible cold. We all know that nothing is worse than being on the road and getting sick, especially if you’re out of the county.

I jokingly sent a Tweet asking one of my followers to go to Walgreens, get me some lotion tissues, some Sudafed Cold medicine for day and NyQuil for the evenings and along with some Riccola cough drops and fly them to Geneva. The next thing I know, I had tweets suggesting medicines I could buy in Geneva. One of my followers was even kind enough to Tweet her suggestions to me in French and German so I could show it to the pharmacist.

I took her good advice and got some great medicine and felt better after only a day. I again joked about how much better I felt, but admitted I had no idea what I was taking. Several of my European followers assured me that the medicines recommended to me were the right ones to take.

One of my favorite Twitter travel people is Stacy Smalls, AKA @EliteTravelGal. She is constantly tweeting about her amazing travels and giving advice on where people should go. She also handles her client emergency requests (and even requests from non-clients), because you never know when you’ll need help.

Another favorite is Brett Snyder, AKA @crankyflier, who brings humor and clarity to the airline business in his blog of the same name. But he also has a business – Cranky Concierge that sprang up after Twitter followers asked for help in rebooking flights after flight delays and cancellations. During Iceland’s volcano eruption, Snyder solicited clients via Twitter and came up with some really unique connections to get people out of Europe.

And if you mention almost any city in the world, I guarantee you will get some great suggestions on Twitter for places you don’t find in the guidebooks or deals that may not always be visible. A friend recently had an 8-hour layover in Singapore and wanted suggestions on what to do. One of my followers told me that the airport’s Singapore Visitors Center offers FREE two-hour tours of the city, including transportation. There’s also a free shuttle that takes you to points in the city.

So you will never see me travel without my two smartphones and their corresponding Twitter apps: the Blackberry Curve with UberTwitter and the iPhone4 with Echofone (both great recommendations from my Twitter followers). And to borrow my favorite airline tag line – this one from the soon-to-be-departed AirTran Airways – go. There’s nothing stopping you!