Air Travel, Socially Speaking with @AAAESean

Introducing the 6th guest post in this new fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today’s guest blogger is Sean Broderick, a career aviation journalist and public relations pro who currently handles external communications for the American Association of Airport Executives, whose members represent some 850 airports. His responsibilities include managing the association’s Facebook page and Twitter feed.

Airports Shifting From Just Providing Connections To Making Them

One day this past July, Ronald Reagan Washington National Airport (DCA) suffered a partial power outage in two of its three terminals. The outage lasted about 90 minutes and affected certain key functions, including ticketing and concessions.

During the brown-out, followers of the Metropolitan Washington Airports Authority (MWAA) Twitter stream, @DCAirports, were kept abreast of the situation, including whether boarding passes could be printed on-site. They also were told that MWAA’s Web site was down, and that flight status checks should be done on individual airline Web sites.

This is but one real-life example of what Steven Frischling astutely notes is a shift in airport attitudes—a shift that is perhaps most visible on social media platforms. As he said in a blog post earlier in this series, “Social media has finally allowed airports to…have a voice of their own,” rather than relying on “the voices of others around them speaking for them.”

From my perspective, social media’s evolution hasn’t so much created this attitude shift as help expedite, illuminate, and solidify it. For years, airlines were the air travel industry’s principal brand-builders and loyalty-creators. From frequent flyer programs to dedicated business-class lounges, it was airlines connected with passengers. Airports simply provided a place for passengers to connect.

For a list of reasons long enough to fill another blog post, those days are over—and I think that’s a good thing. For everyone.

Airports are working diligently to onnect with their customer base, often in tandem with airlines. In the social media arena, for instance, market-specific fare sales are pushed via airport Facebook pages, which is logical. If you live in Harrisburg, does it make more sense for you to seek out good travel deals on, say, Delta’s Facebook page, or on HIA’s? Put another way, which one of those Facebook pages is better equipped to deliver information that’s relevant to Central Pennsylvania residents?

As for the airlines, they now have permanently rooted local partners—the airports they serve—cultivating meaningful relationships with existing and potential customers. What better way to jump-start a new route, promote a fare sale, or simply strengthen a connection than to tap into this pipeline?

Passengers—the most important part of the travel equation, of course—are finally getting recognized, catered to, and served by the one variable in their own travel equations that’s sure to remain constant: their local airports. Think about it: for the last 40 years, the greater Harrisburg community has been served by dozens of airlines, but only one commercial-service airport: HIA.

So how can passengers benefit from this shift? Social media is a pretty good place to start. “Like” the Facebook pages of airports you frequent, and follow them on Twitter. Yes, this basically grants them permission to market directly to you, and the smart airports will. But the really smart ones will go well beyond the sales pitch—their marketing and communications plans will incorporate customer service, partnerships with tenants (like airlines and concessionaires) that have useful information for you, and the type of general relationship-building effort that makes airports valuable partners, not just self-motivated service providers.

Most importantly, remember that social media is, well, social. Provide feedback, both positive and negative, via the channels that airports use. Participate in the process, and they’ll be obliged to reciprocate. The result will be a better-informed traveler—and a better travel experience.

Which airports and airlines are you actively engaging with on Twitter and Facebook? Where are you turning to to find answers to your air travel related questions?

Guest Blog: No Wine Needed at Your Final Destination

Today we'd like the feature the 2nd guest blog of it's kind. A few weeks ago we put out an invitation for our Facebook fans and Twitter followers to author a guest blog post. An avid & active fan and follower, Mandy Arnold wrote the following customer testimonial post about her recent experience of flying from another airport in our region. Mandy is a local midstate resident with a plethora of travel experience and passion for her local community, marketing and more.

As a pretty loyal HIA user for the past six years, it wasn’t until recently when I did not fly HIA that I realized how much I really appreciated it. My time entails a pretty decent amount of planes, trains, and automobiles mixed in with a ridiculous amount of meetings across seven states. Navigating this kind of schedule means that every minute of my day counts. I stupidly lost sight of this concept when I decided not to fly HIA on a trip to the Mid-West. Well, it didn’t take much more than my super early wake up alarm at 4:30AM, which was a necessity in order to have any chance of making a 9AM flight in Baltimore. That’s right. A 9AM flight required that I leave my house at 5AM. As I sipped my coffee in an effort to awaken my senses, I kept thinking, “What am I doing not flying HIA? I could be in bed right now. I mean, who gets up this early? Not me.”

So, I continued in my zombie state, still hitting traffic on my way into Baltimore which thickened at even 6:00 in the morning, only to arrive at BWI at 7:15AM. I was again reminded of my temporary lapse in judgment when selecting an airport as I had to park nowhere near the check-in. Lugging my gear, which included my laptop, oversized purse and suitcase, I clumsily made my way to a bus station that seemed to be miles away. I’m sure it wasn’t, but after sitting in traffic and being sleep deprived, I was not in my best form.

This trip continued in a downward spiral of inconveniences that amounted to more money spent, more time required and a not-so-happy Mandy coming home three days later. My trip came to a grand finale in true non-HIA fashion when I landed late and had to drive home from BWI in rush-hour traffic after a long week. Let’s just say the wine was uncorked and awaiting my arrival.

Why am I telling you all this? I’ve learned that the best way to travel is to not make the same mistakes I see the guy ahead of me making. For instance, don’t get behind anyone who doesn’t already have their shoes untied or their computer bag already unzipped by the time they hand their ID to the last checkpoint before choosing their preferred security line. Think through what you are really getting into when you fly and what kind of experience you really want.
Learn from my appreciation of HIA’s ridiculously close parking, in-and-out processes, and security staff that could only be nicer if they handed me cookies and coffee after completing the security scan. It doesn’t get much better than this.

So, whenever someone asks me what airport to fly through, I always say fly HIA. You’ll save time and your stress level will be about half of that if you flew elsewhere. No wine needed at your final destination.

Air Travel, Socially Speaking with @BLBoitson

Introducing the 5th guest post in this new fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today's guest blogger is Brenda Boitson a local writer from right in MDT's backyard! Brenda's writing which covers a wide range of topics, including travel, can be located at Associated Content.

A few years ago, I stumbled upon the site http://www.airfarewatchdog.com. I was thrilled to be able to use it to find cheap tickets for a 2 stop, two week trip to San Francisco and Seattle. Now, I can access Airfare Watchdog’s latest and greatest rates just by reading my Twitter stream. While I have not had much time to travel by air in the past year, it has been a great resource to find cheap flights on trips I may want to take in the future.

This is just one of the ways that social media has brought air travel to the forefront of my mind when booking a trip. I have thoroughly enjoyed following two heavy tweeters, @HIAairport and @Runwaygirl to name a few, to see what is happening in the air travel industry, and at my favorite local airport. I can find out about the latest improvements, new non-stop flights, the greatest new planes on which to travel, and better yet, I have been able to win a few goodies too!

In the past year, I have enjoyed three writing travel weekends, all within the state of Pennsylvania. In the near future, however, I am working to book more writing weekends in Vermont, Harper's Ferry, and Montreal. While some I can access just as easy by car, I am looking forward to using my social media resources to book the Montreal trip in particular. With just a click to HIA’s Facebook page, Airfare Watchdog’s twitter stream, or connecting with sites that offer promotional flight deals, I should be able to find a great fare at the right time to complete my journeys.

Traveling via air has often left me feeling alone. When I did my multi-leg journey to San Francisco and Seattle, I traveled alone and did not get a deep sense of appreciation for being a customer of those airlines. With social media access, I can tweet directly to the airline representatives and get a near-instant response on questions I have about flights, baggage, meals, and extra fees I want to be aware of before takeoff. Even if I’m sitting in the waiting area outside of my gate, I can tweet or comment on the carrier’s social media pages, and take care of any concerns I may have.

I spend countless hours on the phone at work, so to be able to use social media to eliminate that extra phone call, means less stress for me. It is often easier for me to type up a question for a company, and check back for a response when I have the next opportunity to check my replies via Twitter, or my wall on Facebook. It saves me lots of time, energy, and makes me feel much more connected than being put on hold.

Social Media is the new wave of customer service. If done right, air travel questions and concerns can and have become exponentially easier to handle for everyday travelers. It is a great way to connect with your customers on the good and bad things about traveling, to resolve issues immediately, and also to receive feedback on things that may be improved. Carriers and airports can continue to learn much by connecting with their clients through social media sources, and I believe customers will feel a greater sense of appreciation for giving them their business.

Brenda mentions that she can get customer service issues resolved quickly with the advent of social media. Have you an experience of getting an question, complaint or issue resolved by a company employing social media?

Air Travel, Socially Speaking with @flyingwithfish

Introducing the 4th guest post in this new fly HIA blog mini-series, a discussion on how social media has altered the way we travel. Today's guest blogger is Steven Frischling

is an airline and aerospace focused emerging media consultant, building and deploying strategies for airlines, aircraft manufacturers and the travel industry. He writes Flying With Fish a blog that has somehow managed to evolve into something far beyond what it was planned to be.

I sat down to write about travel and the importance of social media a few days ago. Once I finished the piece I realized I had over analyzed what I had written like is often done when pitching a corporation rather than having a conversation about the subject as a whole.

Others in this series by Harrisburg International Airport's series on social media has transforming how we travel have discussed the tools of social media. Tools, such as Twitter, Facebook, FourSquare, Blogs, etc etc etc, are important, they are not what makes social media … connecting and engaging is what makes social media effective.

Since HIA is hosting this series, I am going to focus on airports.

Most people never view an airport as a business. An airport to most travelers is a building, with some runways, gates and it’s a place you go through, but it is not generally viewed as a business. Airports need passengers to survive, especially airports that compete with other airports for traffic.

Where I live, the closest airport to my house lost its last airline in 2004 when US Airways Express terminated the service. The airport I prefer to use, Tweed-New Haven Airport (HVN), has now been left with a single airline, US Airways Express, since Delta Air Lines pulled out in 2006. These airports are fighting for passengers and their survival against larger airports such as Hartford's Bradley Airport (BDL) and Providence's TF Green Airport (PVD) … and in turn TF Green fights for passengers with Bradley Airport and the much larger Boston Logan Airport (BOS).

To compete, airports must find out the needs of their passengers, not only those in the 'home area' but also those coming to their region. social media opens up a whole new door for airports to explore travelers, build relationships with those who use or may use their facility, and improve the overall travel experience. I have often wondered if my 'home airport' would have a larger passenger base if they actively sought out passengers, recruiting them away from Hartford, Providence and White Plains (HPN). Frequently when speaking with travelers in my area I am met with "New Haven still has an airport?"

So how does an airport using social media change the travel experience? From the outset it is proactive. It puts the airport into a conversational space where they are able to alert travelers to their presence and recruit passengers for them.

While smaller, regional airports such as Harrisburg, Akron-Canton (CAK), Charlottesville (CHO) and Dallas Love Field (DAL) are able to connect with regular travelers, turning locals into brand ambassadors… larger airports that often seen as the 'large faceless corporations' of the airport world are also doing an excellent job in engaging.

For me a major airport that is shaping the way social media should be used by major global hub airports is London's Heathrow Airport. Heathrow Airport is a massive airport with airlines from every inhabited continent and yet those involved with Heathrow's social media are able to connect, be helpful and at times even playful with their passengers … all while helping build the airports brand image in, a city with five international airports, along the way.

A recent experience that brought a smile to my face upon landing at Heathrow and receiving a message saying "Welcome to Heathrow! There are Crunchie bars waiting for your at WH Smith." While this may seem odd … a few hours earlier, while boarding a flight to London Heathrow I sent a message out on Twitter saying I was on a certain British Airways flight to Heathrow and I couldn't wait to pick up a Crunchie Bar … the folks at Heathrow timed their message to when they knew my plane was at the gate.

Airports are the gateway to a region and an airport's ability to create content and interact with passengers directing them to hotels, restaurants, attractions, allows for an interactive opening with the social media programs in place by tourism boards, local attractions and the chambers of commerce. This flow of conversation gives travelers’ access to instant local insights and suggestions … something that never happened during the planning and transit stages of travel before.

Social media has allowed airports to become full partners with the airlines and those who support travel to a region in being proactive and reactive to travelers needs. Social media has opened the floodgates for airports to become competitive in recruiting and retention or passengers from not only the local population, but also those who visit. Social media has finally allowed airports to explore new revenue streams and have a voice of their own, not the voices of others around them speaking for them.

For airports … social media has been a fundamental game changer for their benefit and the travelers who use them.

Happy Flying!

Have you had an airport engage you on Twitter? Which airports do you fly to/from aren't using social media, but you wish they did?