Quick Advertising Viewing & Reponse Habits Poll! Feedback Needed!

HIA is investigating ways to cost-effectively reach our target audiences this upcoming year. Therefore, we're curious about your advertisement viewing & response habits:

1) Do you pay attention to advertisements in the print publications that you read?

Y or N

2) How likely are you to take action based on the content in those print advertisements?

N/A, Not Likely, Somewhat Likely, Very Likely

3) Do you click-thru on online adverts to learn more if the content is relevant to you?

Y or N

4) How often would you estimate that you pay attention to online advertisements?

(open ended answer)

5) What would cause you to notice an online advertisement?

a) a brand that I normally buy

b) flash animation

c) brightly colored

d) "incentivized" call-to-action

e) other (please specify)

6) Are you more likely to pay attention to print or online advertising? Why?

(open ended answer)

7) Would you book a flight based on the content of an online advertisement?

Y or N

8) Would you book a flight based on the content of a print advertisement?

Y or N

Thank you for your participation! Your feedback is tremendously helpful!

Results will be posted on Monday 12/8/08.